Bajaj Auto to Launch new Pulsar 250 in September 2011
Bajaj Pulsar is among the most powerful bikes that Bajaj Auto has to offer, and occupies a big market share in the Indian bike segment, a fact vouched for Bajaj’s own tongue-in-cheek TVC that shows the bike sells 5 times more compared to other bike models in India.
The company has been aggressively marketing their products as they aim to increase and sustain their market base in the Indian bike segment. Furthering this strategy, the company is launching a new variant of their popular Bajaj Pulsar soon. The bike, named the Pulsar 250 will hit markets this September, and compete in the 250cc segment.
Bajaj Pulsar is one of the popular running models and following the huge response that the bike received during its launch, the company has introduced two new variants, the Pulsar 220 and the Pulsar 150. Apart from the September launch of the Pulsar 250, the company is also launching the Boxer 150 that is targeted specifically for the rural market by year end, and KTM bikes. With the launch of the Pulsar 250, there will definitely be a lot of competition in the 250cc bike segment.